Brand

Assets & Guidelines

Download

our brand resources

Here you’ll find our style guide and brand assets, including clear guidelines on logo usage, typography, and colour palettes to help keep the Sara Lee brand consistent.

Logo usage
guidelines

Learn how to use the Sara Lee logo correctly to maintain our brand’s integrity across all materials.

Typography

principles

Discover the fonts and styles that give Sara Lee its distinctive voice and ensure readability.

Colour palette
standards

Explore our official colours and how to apply them consistently for a cohesive brand look.

Download

our logo files

Get high-quality versions of the Sara Lee logo, ready to use across your projects. Please follow the guidelines to ensure correct use every time.

Sara Lee Logo

Australian Made

Roundel

Vegetarian Roundel

No Artificial Colours Roundel

No Artificial 
Flavours 
Roundel

Halal
Roundel


Explore our

brochures & resources

Explore our brochures and resources to discover how Sara Lee can sweeten your menu and inspire your next creation.

Made

for your kitchen​

Sara Lee products are crafted to fit seamlessly into your foodservice operations.

With consistent quality and real ingredients, you can rely on us to support your kitchen and delight your customers.

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